British artist claims he has created paint in ‘new’ colour announced by scientists

Stuart Semple mixed pigments with fluorescent optical brighteners to create the colour, which he has named yolo. Photograph: Stuart Semple

A British artist claims to have replicated in paint a colour that scientists say they discovered by having laser pulses fired into their eyes.

Stuart Semple created his own version of the blue-green colour based on the US research published in Science Advances, which he is selling on his website for £10,000 per 150ml jar – or £29.99 if you state you are an artist.