British American Tobacco said on Monday it plans to reduce its workforce by about 20%, as it pushes ahead with an AI-driven transformation program to cut costs and bolster profits amid regulatory challenges and delayed launches.
The tobacco giant said it would cut 5,500 jobs and move a further 3,500 roles to third-party firms, including Accenture , impacting a total of 9,000 employees. The restructuring does not include the U.S., its biggest market.
