British American Tobacco sales fall as ‘illicit single-use’ vapes hamper trading

British American Tobacco still makes the vast majority of its money from cigarettes (British American Tobacco/PA) - (PA Media)

British American Tobacco (BAT) shares plunged on Thursday after it reported underwhelming vape sales in the US and forecast a slowdown across the smoking industry this year.

The maker of Camel and Lucky Strike cigarettes made 0.8% less in 2024 vape sales than the previous year in its key American market.