British Airways is expanding its premium offerings as airlines place greater focus on travellers willing to pay more for comfort and added services. The airline is upgrading its Airbus A380 aircraft with new First, business-class and premium economy cabins, along with improved dining, bedding and in-flight amenities.
The changes will be introduced on the first refurbished A380 in the coming months and will form part of a wider investment in British Airways’ long-haul customer experience.