'Britain's cheapest' Lurpak is being sold for just £2 after the price soared amid the rising cost of living.
In recent weeks, shoppers have noticed how a single tub of Lurpak has increased to a staggering £7.25 in some supermarkets.
But now a shop in Liverpool, The Bread Bakery, took to social media this week to boast how the bakery is now selling tubs of the butter for just £2, Liverpool Echo reported.
Alan Gordon, the owner the bakery, who posted a video into the Penny Lane Gossip Facebook Group, said: "Not only have we just won an award for being Britain's best looking shop-keeper, we've done it again guys.
"We have got Lurpak for £2, It's got to be the cheapest butter in Britain.
"Where else can you get that for £2 guys? It's in The Bakery in Aigburth. £2, what else can you say?".
Alan said the reason he was selling the butter so cheap was to help people in Liverpool during the cost of living crisis as he slashed the price of the butter.
He said: "We're coming into the summer holidays now, and I know people in Liverpool will be feeling the pinch. Lots of kids have free school meals and if we can help in any way to lower the cost, we will.
"We already give food out to homeless people and people who need it in Liverpool. A company called Liverpool in Arms come and collect lots of sausage rolls and hand them out to people."
Alan was praised by customers after posting the £2 butter video, with people being quick to comment the independent business would "sell out".
One woman said: "well done you... the greedy supermarkets that double the price of stuff are disgusting."
One person said; "well done", while another added "they will be sold out by tomorrow afternoon".
The owner of Lurpak, Arla Foods, warned that butter, cheese, and milk prices could rise even further due to a shortage of workers.
The price hikes come in the middle of a cost of living crisis with the price of petrol, energy, and food all increasing in price as shoppers feel the squeeze in their weekly shop.
