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Birmingham Post
Birmingham Post
Technology
Andrew Arthur

Bristol tech firm founded by former Royal Marines raises £1.6m

A Bristol software firm founded by former Royal Marine Commandos has raised £1.6m to develop its AI-infused training platform.

Loopin, based at the 101 Victoria Street office complex in Redcliffe, was set up by Ben Williams and Antony Thompson, who became performance coaches after leaving the Armed Forces. The pair went on to train senior leaders with organisations such as Gymshark, tech giant Meta and the England football team.

The duo’s start-up business has designed a system that it says allows businesses to measure, manage and forecast team morale, and keeps staff, including those working remotely, “feeling connected”. The company, which has said it is aiming to boost the morale of one million employees by 2025, said its platform was currently in a developmental beta stage with 40 paying customers including recruitment firm Reed, online fashion retailer Farfetch and sportswear chain JD Sports.

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