Bristol Rovers chief executive Tom Gorringe believes the club can "create something that represents our traditions and identity in a more modern way" as it considers changing the crest.
The current badge has been in use for 25 years, but the club is open to updating it ahead of the 140-year anniversary in 2023 and started a consultation with supporters earlier this month.
Some supporters have strongly voiced their disapproval of the idea on social media, although in his programme notes for Saturday's defeat to Lincoln City, Gorringe said more than half of supporters who had been surveyed were open to the club exploring options. The CEO also explained why the club believes it is time to consider updating the crest.
