A Bristol start-up which has developed an on-the-go cleaning case for reusable menstrual cups has secured £4,000 investment following a Dragons' Den style pitch to hundreds of entrepreneurs.
CupSquared was one of five brands to pitch to buyers from top UK retail outlets, including Boots, George at Asda and Tik Tok Shop, in a bid to win a slice of a £10,000 investment pot, provided by software firm Adobe.
Kira Goode, who co-founded CupSquared alongside fellow University of Bristol graduate Monica Wai, said: “I was really surprised how many people were there to watch. As we’re very early stage, this was about building connections so that when we launch, we have everything in place, including stockists.”
