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Bristol Post
Bristol Post
Business
Hannah Baker

Bristol Dragons' Den reject Trunki to be sold for millions of pounds

Trunki, the Bristol-based ride-on suitcase company that was famously turned down on Dragons' Den more than 16 years ago, is now being sold in a deal expected to be worth more than £12m. The business was set up by Rob Law in 2006 and is still based on Union Street in the city.

Mr Law appeared on the hit BBC show back in 2006 and was rejected by all the panellists after asking for £100,000 investment in his firm. Despite walking away from Dragons' Den empty handed, Mr Law has gone on to sell five million suitcase and create a multimillion-pound business, with turnover growing 68% to £6.4m in 2021.

He has also built a successful portfolio of travel gear - from kids’ scooters, neck pillows to swim bags and play trays. Trunki's parent company Magmatic - the business being sold in the deal - has a huge factory in Plymouth, where the ride-on suitcases are made.

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