It was a miserable day on the coast matched by an equally miserable performance on the pitch as Bristol City's defensive weaknesses were out in full force once again.
Two quickfire first half goals did the damage - the latter another set-piece - before Nigel Pearson's half-time team talk was ripped up just three minutes into the second half.
For the 1000 or so supporters that made the trip north, they were given little to shout about and Nahki Wells' goal at the end was no more than a consolation.
It could have just been a bad day at the office for The Robins and it would be easy to blame the terrible conditions for the disappointment that the players served up on the pitch.
Despite results, City's form has been impressive in recent weeks and in a way, that's what makes yesterday's performance even more difficult to accept.
It's becoming a familiar tale of conceding soft goals and Pearson will agree himself that he is becoming a broken record when claiming his side need to score two or three goals a game to even snatch a point.
Here's the verdict following a tough afternoon at Bloomfield Road.
On track for a horrible record
This won't make for pretty reading, I'm afraid. It's almost common knowledge that City have now conceded two or more goals in their last nine consecutive league matches.
That's not even the worst part.
While waiting for Pearson to emerge for the post-match interviews, BBC commentator Ed Hadwin told me that City will equal a 60-year record if they concede two against Reading on Wednesday.
Only in 1962 did City concede two or more goals for ten consecutive matches. As a former defender himself, Pearson will be having nightmares at the fact they could match that if they don't buck up their ideas in the week.
Fortunately, Reading's defensive record is joint worse in the league (albeit it's one more goal conceded than City) and they've conceded 18 goals in the last five matches.
But it poses a real question that nobody seems to be able to find the answer to - how on earth do they tighten up at the back?
Timm Klose's arrival will undoubtedly help but even he was getting increasingly frustrated with how exposed the defence was at times yesterday.
Perhaps it's time for Robbie Cundy to come in although he didn't even make the substitute bench against Blackpool.
He finally made his long-awaited debut when he was introduced in the late stages against Luton last week and his height of 6ft 2" will certainly add a physical presence at the back.
However, it will mean one player has to drop out and the obvious choice is Cam Pring although it will seem a tad harsh considering the form he has been in.
Another option would be to move Pring into the left wing-back role, dropping Callum O'Dowda (more on that further down) and slotting Cundy to the left of Klose at the back.
Keeper Dan Bentley was forced to miss out with Covid but his experience may undoubtedly help settle a defence that is looking void of confidence at the moment.
Not that Max O'Leary did anything wrong against The Tangerine Army, but sometimes a change in personnel can have an impact in more ways than one.
Time's up for O'Dowda
Although Pearson didn't call out any of his players individually after the game, you can read between the lines in his post-match interview.
He said: "I suppose in some ways it's whether players can deal with the pressures of being first-team performers and that's going to be something which we may have to put up with in the short term because that's where we are at the moment.
"Unfortunately we have players who keep making the same mistakes. Ultimately, if players aren't able to find that sort of solution then it's about changing players."
It was relatively damning and Wednesday's team selection will possibly expose the individuals that he is directing his comments at.
O'Dowda was one of those players who made a mistake, failing to clear a ball before losing possession. Next thing you know, City are picking the ball out of the net for the first time in the game.
He was ineffectual and it appears to have become a reoccurring theme throughout the season. His work rate is never in question but defensively he's suspect and going forward he is not offering any value to the team.
You can't argue with the stats and one goal and no assists this season makes for grim reading.
It was no surprise when he didn't come out for the second half as Pearson hooked him off for Joe Williams with Jay Dasilva switching flanks to the left side.
If he starts on Wednesday I'll be forced to take a bite of humble pie but you can only assume in the manager's interview that his patience is wearing thin with certain players and O'Dowda is likely to be one of those.
His contract is expiring at the end of the season and it's becoming increasingly likely that he won't be at Ashton Gate beyond the summer.
Now would be a good time to try something new or at least give him a break for a few weeks.
Away-day blues
The good news is City's run of three consecutive away fixtures has come to an end.
A total of 537 miles have been covered in the last two weeks travelling around the country and that's not even including the return journeys.
If you're one of those hardened fans who have made the trip to Luton, Preston and Blackpool then give yourself a pat on the back because that's a sensational effort.
Unfortunately, your persistence has not been rewarded as such with just a point from those fixtures although arguably it could and should have been more against Preston and Luton.
You have to go back to October 2 for the last time City won on the road - an entertaining 3-2 victory at Peterborough courtesy of Chris Martin's 84th minute winner.
Since then there's been nine away days and it has returned a measly two points with 26 goals conceded.
However, today's biggest concern - aside from another set-piece conceded - was the lack of fight from the players particularly after the second goal went in.
There was barely anything in the contest up until the first goal although Blackpool will probably argue they were edging it in the opening 30 minutes.
Although as soon as the opener went in, the team just capitulated and the second goal completely knocked the stuffing out the side.
The third goal immediately after half time killed off any hopes of a comeback but it was almost as if City already knew the game was up and their heads dropped.
The confidence seemed to hit the floor and that may have something to do with City's recent record on the road.
The case for Joe Williams
Another 45 minutes under his belt was one of the very few positives to take from City's outing.
Given Williams' recent injury record it's vital that he isn't rushed back into action and Pearson is understandably reluctant to let him loose from the off.
With Alex Scott and Han-Noah Massengo's recent performances in the middle, there has been no real urgent desire for Williams to be thrown into the starting XI as he eases his way back to fitness.
But his cameos in the last three matches have shown some very encouraging signs.
He got 14 minutes under his belt on his return against Luton, a further 26 at Preston and 45 minutes yesterday - the longest spell he's had on a pitch since the win over Stoke towards the end of November.
He was a little rusty at times yesterday which is completely fair enough that included a pretty tame free-kick straight into the hands of the Blackpool keeper.
However, there was certainly some promising glimpses of what City have been missing during the last couple of months.
He linked the play between midfield and attack, finding Antoine Semenyo with a couple of intricate passes between the lines.
Semenyo actually looked brighter following Williams' introduction, especially as wasn't particularly helped out by strike partner Chris Martin who endured a bad day at the office.
Surely with changes likely to be made on Wednesday, Williams will be one of those pushing for a start in the middle of the park.
That could see Alex Scott pushed out to right wing-back once again although he is flourishing in that central role.
It's not a bad dilemma for Pearson to have but with Andy King likely to be ruled out for the rest of the season, there is a strong need to keep Williams off the treatment table for the foreseeable future.
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