Bristol City men and women, Bristol Bears men and women and Bristol Flyers will all be sponsored by Bristol-based eCommerce fulfilment company Huboo from next season.
Huboo will feature on the front of the shirts of all five teams for the first time and is the first principal local front of shirt sponsor since Lancer Scott in the 2017/18 season.
The move will also end City's four-year relationship with gambling companies Dunder and MansionBet, whose sponsorship has been a contentious subject among Robins supporters.
Steve Lansdown said: "It's what we've been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.
"Bristol Sport offers a unique opportunity to associate with all different types of sports, fanbases and communities.
"We've always said that sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic and I'm really looking forward to us working together over the next few years to take us both forward."
Huboo were founded in 2017 with their head of operations in Bristol. Originally launched to help start-ups, they now make software-driven fulfilment services to all sizes of businesses.
SIGN UP: For our daily Robins newsletter, bringing you the latest from Ashton Gate
