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The Independent UK

Harry Latham-Coyle

Bristol Bears chief explains novel approach to player recruitment: ‘We are a marketing agency that plays rugby’

Bristol Bristol Bears Bears Rugby Prem Noah Caluori Ilona Maher Louis ReesZammit Harlequins Newcastle

Louis Rees-Zammit signed for Bristol on his return from the NFL - (Getty)

The chief executive of Bristol Bears has said that the Gallagher Prem side factors off-field profile into discussions over player recruitment, describing the club as “a marketing agency that plays rugby”.

Tom Tainton was appointed as CEO at Ashton Gate last summer having previously served as the club’s chief operating officer and head of communications.

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