After last weekend’s over-hyping disaster that was billed as a ‘pyrotechnic firework spectacular’ but was ultimately a damp squib, the marketing team put themselves in the firing line again by labelling Friday’s match against Cardiff as ‘the Battle of the Bridge’.
Whether they were trying to tap into some latent Anglo-Welsh rivalry or simply alluding to the difficulty of getting to the ground in recent weeks, the upshot was a pretty low attendance and an atmosphere that realistically matched the friendly nature of the fixture.
To be fair, the club has been caught between a rock and a hard place with the demise of Worcester and Wasps and arranging extra fixtures to compensate is one way of reimbursing season card holders. However, it isn’t the only one and perhaps alternatives such as straight refunds or credits for merchandise might have been more straightforward.
