Bristol-based education media and services provider acquires Prompt Marketing to strengthen its offering to education institutions globally.
LDC-backed Hybrid's acquisition of the marketing agency hopes to bring together the experience and resources of the two organisations to create and drive "powerful" campaigns within the education sector.
Prompt’s founder and managing director, Marcella Collins, explained: “My ambition to be at the forefront of marketing innovation in our sector and take clients on a journey of discovery and growth is higher than ever, and it’s this ambition that has driven my decision for Prompt Marketing to become part of Hybrid.”
Joining Hybrid on its ambitious growth trajectory in the higher education sector, Ms Collins will join the senior leadership team in the role of director of strategy. In the role, Ms Collins brings years of industry knowledge, having previously held positions at other market leading platforms including IDP Connect, Education.com and The Complete University Guide.
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By leveraging Hybrid’s global presence across Bristol, Philadelphia, Sydney and Kuala Lumpur, the collaboration will hopes to provide increased access to key markets and a strengthened client portfolio. Prompt also brings further expertise to the partnership with their offering, Reeled – a new product that utilises powerful social media content by connecting to university websites.
Hybrid chief executive, Chris Cammann said: “The collaboration of Hybrid and Prompt is incredibly exciting for everyone involved. Together, we will be a formidable force in the sector and in partnership take great strides toward our common goals. Most importantly, adding Marcella to our existing strength in education knowledge and innovation takes us to the next level. I’m looking forward to sharing more detail on our plans in due course”.
Hybrid’s acquisition of Prompt Marketing is its first since the business secured a £13m investment from private equity partner LDC in June 2021.
Oliver Schofield, investment director at LDC, added: “Chris and the team at Hybrid have achieved strong global growth since the start of our partnership, expanding in the UK and APAC and opening their first US office last year. We’re excited to support their first acquisition to further accelerate growth. Marcella and everyone at Prompt Marketing are a perfect fit for Hybrid, and we are confident that the combined business is even better positioned to take advantage of opportunities in the fast-growing education market.”
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