Rick Barrack is a co-founding partner and chief creative officer at indie design agency, CBX. Founded in a shoebox apartment in New York City, CBX has grown into a pioneering branding agency, shaped by Rick's fruitful thirty-year experience in the design industry guiding influential brands like Lippincott, Interbrand, and LPK.
Despite his under-the-radar online presence, Rick has been recognised by Fast Company as one of their 100 Most Creative People in the Business, as well as by Graphic Design USA as one of their People to Watch. As part of our Day in the Life series, I caught up with Rick to discuss the importance of building a team with complementary strengths, functioning on five hours of sleep, and his self-proclaimed "kryptonite", vintage Corvettes.
