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Evening Standard
Evening Standard
Lifestyle
Jonathan Kanengoni

Bring It All Back: the Noughties revival is officially under way

The OG Sugababes are back in full swing, a newly-reformed S Club are selling out The O2 Arena, and Kelly Rowland is headlining Mighty Hoopla at Brockwell Park. If we hadn’t lived through both Brexit and a global pandemic, you’d be hard pressed to believe we weren’t back in the 2000s – but alas, Noughties-fever is alive and well in 2023.

Without the assistance of a single time machine, it certainly feels like we’re in the grip of a huge revival for the era right now, with the influence of the millennium sweeping contagiously through the UK. Much like a devastating new mutation of the Y2K bug.

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