Brilliant Earth Group (NASDAQ:BRLT) executives outlined the jewelry company’s brand, retail and growth strategy during a hosted discussion featuring Chief Executive Officer Beth Gerstein and Chief Brand Officer Pamela Catlett.
The company, described in the event as a digitally native jeweler focused on ethically sourced and transparent diamonds, said it is continuing to broaden its positioning beyond its original mission-driven identity. Catlett said Brilliant Earth was established as a pioneer in natural diamonds roughly 20 years ago and became known as a purpose-driven company, but its customer relationships are increasingly being driven by “artistry, craftsmanship, and experience.”
