Fashion design and automobile design share more commonalities than you might think. Both juggle modernity and a huge amount of heritage, and luxury is often hugely important pursuit for designers in both sectors. So it was perhaps only a matter of time until the two collided.
Timed to coincide with London Fashion Week, Audi has revealed 'Audi Couture', a print ad imagining Audi parts laid flat as a dressmaking pattern (which, to my eye, has more than a hint of 'Transformers' to it). Like all the best print ads, this one shines an entirely new light on the subject – although we're not convinced 'wearable cars' will be hitting our roundup of the most iconic fashion trends any time soon.
