NEW YORK—As advertisers look for new ways to reach consumers with CTV advertising, BrightLine has launched Proteus Experience Engine, a new tech offering that allows streamers to overlay dynamic, interactive, and shoppable moments within shows, films, and sports content outside of traditional ad pods.
The company also announced that some streaming service providers have already bought into the idea. Launch partners for Proteus XE are Allen Media Group’s The Weather Channel TV app and its Local Now free-streaming app.
