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InsideEVs
InsideEVs
Technology
Dan Mihalascu

BrightDrop Renames EV600, EV410 Electric Vans To Zevo 600, Zevo 400

BrightDrop GM

General Motors' BrightDrop division has renamed its EV410 and EV600 electric delivery vans to Zevo 400 and Zevo 600, in addition to unveiling a new brand visual system.

BrightDrop says the new names more closely align with its mission and purpose of decarbonizing last-mile deliveries. The name Zevo was chosen because it contains ZEV (Zero Emissions Vehicle) and EV (Electric Vehicle) and is a play off “zero”—a reference to GM's Zero Crashes, Zero Emissions, and Zero Congestion vision.

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