The Price Is Not the Price
Walk into any bridal lehenga showroom in Chandni Chowk, Surat, or Banjara Hills and the first number quoted to you is a negotiating position, not a price. Margins on bridal wear routinely run between 40 and 70 percent above cost. Wedding-season pricing, peak months between October and February, adds another layer on top of that. The same lehenga shown in March will often be quoted at 15 to 25 percent more in November.
