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Sports Illustrated
Sports Illustrated
Sport
Kyle Koster

Brian Windhorst Explains Why the NBA Going to 10-Minute Quarters Is Just an Idea

Brian Windhorst on Adam Silver's recent comments. | Get Up on X

NBA commissioner Adam Silver did a hit with the Dan Patrick Show earlier this week in which he was asked about some of the wildest ideas out there to improve the product. Silver offered up he was intrigued by the notion of the NBA going to 10-minute quarters instead of the traditional 12 because people watching on television don't have the longest attention spans. His comments garnered a lot of writeups and discussion, including on Friday morning's Get Up where ESPN insider Brian Windhorst was asked about them.

Windhorst calmly put everything into perspective.

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