My friend Brian Campbell, who has died aged 56, was an art director and creative director in the advertising industry who won awards for his campaigns, including for Smirnoff and Sony Playstation.
His work for BT, while creative director at Abbott Mead Vickers BBDO, alongside his partner Phil Martin, was hugely successful. Their Adam and Jane TV campaign, which debuted in 2005, saw a bumbling Adam (played by Kris Marshall) begin an on-off relationship with Jane (Esther Hall). The campaign ran for six years and the 40 mini-dramas that were made were often better written and acted than the TV shows they interrupted. They developed their own following, and the characters joined the ranks of the Oxo family and Renault’s Papa and Nicole as TV advertising icons.
