As Brandon Woodruff took the mound for the Brewers on Wednesday, he faced a different kind of pressure than on a typical start. Not the heat of building on the league's best record or their division lead over the Cubs, but the opportunity to win hundreds of thousands of free burgers for the people of Wisconsin from the chain George Webb.
George Webb, the founder of the beloved Wisconsin restaurant chain, would famously predict back when Milwaukee only had a minor league team that it would win 12 straight games, and was believed to have declared that if the local team won 12 consecutive games, they would give away free burgers. His son, Jim Webb, would later make the deal official in 1970.
