BrewDog has partnered with SSP Group to open and operate several new bars at airports and railway stations in the UK, set to be opened over the next few years.
The first outlet is scheduled to open in December at Gatwick Airport.
The move into the travel sector is aimed at further expanding BrewDog’s reach, with chief executive James Watt stating: “This partnership with SSP will bring brilliant new craft beer experiences to thousands of travellers. It’s part of our own journey as a business.”
Kari Daniels, chief executive of SSP UK & Ireland, said: “It’s a brilliant next step in our growth to help BrewDog build their brand in the UK travel market, and we’re confident that our shared values and combined expertise will pave the way for a successful partnership.
“London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”
BrewDog’s bar footprint is expanding around the world, with new sites opening in the US, India and Australia in the past few months. Earlier this year, BrewDog announced a partnership with Bud China to open bars in the world’s biggest beer market.
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