Craft brewery BrewDog is launching a ‘Cash Cans’ competition with a total prize fund of £50,000 up for grabs. Some 59 will share prizes in the scavenger hunt competition with special cans hidden in select 12 packs of BrewDog beer in Tescos and on the brewery website.
Top prize on offer in the giveaway is a cool £10,000. Those joining the hunt should keep their eyes peeled for special cans that are wrapped in a cash label denoting the prize value, which is hidden in select 12 packs of BrewDog beers. Prizes are 1x £10,000; 2x £5,000; 4x £1,000 and 52x £500.
Tesco shoppers must track down 330ml can 12 packs of Punk IPA, Hazy Jane or Lost Lager varieties. Meanwhile, to join the money hunt online, shoppers can win big with 330ml can 12 packs of Punk IPA and Hazy Jane to be in with a chance to win.
Lauren Carrol, director of brand & marketing at BrewDog, said: “Summer is our favourite season at BrewDog, so we’re kicking it off with a bang! 59 lucky winners stand to win cold, hard cash, just by purchasing our delicious beers. We hope fans are as excited as we are that the Cash Can hunt is officially on.”
Instructions on how to claim a prize will be detailed on the winning cans. All claims need to be made by October 31, 2022, to secure the cash.