Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Henry Saker-Clark

BrewDog co-founder James Watt faces complaints to UK data watchdog

Co-founder of BrewDog, James Watt (Ed Hill Media Assignments/PA) - (PA Archive)

BrewDog co-founder James Watt is facing complaints to the UK data watchdog after reportedly contacting former shareholders as part of efforts to take back control of the craft brewer.

The Information Commissioner’s Office (ICO) said it is “assessing” information following complaints related to Mr Watt.

Earlier this year, US drinks firm Tilray snapped up BrewDog’s brand, intellectual property, UK breweries and 11 bars in a rescue deal for about £33 million.

The administration process saw BrewDog shut 36 bars, hitting almost 500 workers, before it was snapped up by new owners.

BrewDog was bought in a rescue deal by US firm Tilray Brands (James Weech/PA) (PA Wire)
BrewDog was bought in a rescue deal by US firm Tilray Brands (James Weech/PA) (PA Wire)

The takeover deal also rendered the shares of about 200,000 crowdfunding investors to be worthless.

However, on Wednesday, Mr Watt made a fresh bid to buy back the Scottish craft beer firm just months after it was acquired.

He tabled an offer to buy BrewDog through his new beer firm, Second Best, claiming that 43,000 so-called equity punk investors have joined forces for the bid.

On Friday, The Guardian revealed that a number of shareholders contacted by Mr Watt said they did not understand how he had their contact details, raising concerns about a potential breach of the general data protection regulation (GDPR).

The data privacy rules are overseen by the ICO, which is now responding to the potential issue.

An ICO spokeswoman said: “We are aware of an incident involving BrewDog and we are assessing the information provided.”

Mr Watt has been contacted for comment.

Mr Watt co-founded craft beer giant BrewDog in Aberdeenshire in 2007 with the brand growing rapidly afterwards.

He stepped down as chief executive in 2024 to become its “captain and co-founder”.

Earlier this week, bosses at Tilray stressed that the brand is not for sale and plan to reject takeover efforts from Mr Watt.

A spokesman for Tilray also said: “Tilray Brands did not acquire Equity for Punk shareholder data as part of its acquisition of the BrewDog brand and assets; that records system remains under the control of BrewDog plc (in administration).

“Tilray acquired only a customer CRM database comprising individuals who explicitly opted in to BrewDog communications.

“For the avoidance of doubt, Tilray Brands (trading as BrewDog) and its current management team have no involvement in, affiliation with, or responsibility for James Watt’s business activities, including Second Best.

“Tilray Brands did not authorise, facilitate, or participate in the communications reportedly sent to former Equity for Punks investors and did not authorise the use of any acquired data for such purposes.

“We take data privacy with the utmost seriousness and can categorically confirm that no data held by Tilray Brands has been shared with external entities or former directors.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.