Brendon McCullum is determined to ensure Test cricket remains "sexy" after being installed as the new England Test coach.
McCullum was a surprise choice for the role given he had never coached a first-class game before, but the former New Zealand has made an immediate impact. His desire to play an aggressive and attacking brand of cricket aligns perfectly with new Test captain Ben Stokes and the duo have masterminded two thrilling wins against New Zealand so far.
And McCullum believes it is important that England play "an attractive brand of Test cricket" in order to attract new fans and keep existing ones, stating they are "prepared to lose sometimes to try and play that style and win Test matches". Speaking to SENZ radio , McCullum said: "I know it sounds pretty lofty to say that that's what your ambitions are at the outset, but I don't see a problem with that.