The irony of the Orange Order's leaked proposals for future Twelfth of July parades in Belfast will be lost on no one.
After decades spent railing against any changes to their "traditional" routes, they're considering re-routing themselves.
It is not a Parades Commission ruling which has forced a rethink, but a dawning realisation that all traditions must adapt or die.
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In the scathing internal review, last year's Belfast march was branded "abysmal and unacceptable" and "probably the worst for decades".
It will no doubt cause some embarrassment to Orange Order members that such a no-holds-barred assessment was leaked to the BBC.
But to many people, particularly outsiders looking in on the Protestant institution, the proposals it contains make a lot of sense.
Membership of the Orange Order is in decline, with around 30,000 to 40,000 members currently compared to reportedly nearly 100,000 in the 1960s.
It also has an ageing demographic. Older Orange members being transported along parading routes by car is a more commonplace sight these days.
Maintaining the usual 10-mile route would therefore in the longer term appear unsustainable.
Proposals to slash it to four miles from 2024 onwards would instead make the march more manageable while helping spectators gain a better vantage point.
Switching to a "circuitous route" and focused in more neutral space around the city centre also lessens the prospect of further parading disputes and flashpoints for trouble.
An "approved bands register", asking them to sign up to a "code of management" covering behaviour and appearance, would help prevent offensive behaviour or controversies occurring.
No one wants a repeat of 2012 when a band was accused of playing a sectarian song while walking in circles outside a Catholic church on Donegall Street - an episode which sparked a fresh parading flashpoint for years afterwards.
Scrapping "the field" part of the parade at Barnett Demense, and thus dropping the speeches given before the return leg, could serve to depoliticise aspects of the event.
A key factor driving this internal review appears to have been tackling anti-social behaviour and excessive drinking at Shaftesbury Square over successive years.
Such scenes have contributed to an image problem the Belfast parade has long had which does not apply to the Twelfth in rural areas, where marches are mostly considered more family oriented.
Whether the proposals outlined would address the issue is debatable, but some in the Orange Order clearly feel initiatives such as Orangefest and the "battle not the bottle" ad campaign haven't worked.
Hundreds of thousands of people are due to enjoy this year's Twelfth of July parades in Northern Ireland, with 18 marches being held to mark the anniversary of the Battle of the Boyne.
But the institution faces a range of challenges if it wishes to thrive for generations to come.
The 25th anniversary of the Drumcree stand-off and a lodge being barred from passing a North Belfast interface show how parading disputes are still a problem to overcome.
While Eleventh Night bonfires are not formally organised by the Orange institution, safety concerns and offensive displays on some pyres can overshadow the parading season.
And Orange rules such as forbidding members from attending Catholic Church services - even the funerals of their Catholic friends - will continue to fuel perceptions of sectarianism.
The review of the Belfast parade is a recognition, at least in part, that some change is needed.
Now that the proposals have been revealed, the question is whether the Orange Order can convince its own membership to veer from the traditional route.
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