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Evening Standard
Evening Standard
World
Syraat Al Mustaqeem and Sian Baldwin

Breast Cancer Awareness Month 2024: When is it and what is the theme?

Breast Cancer Awareness Month has begun and thousands are ready to don bright-pink clothing to bring attention to the issue.

It's the most common type of cancer in women in the UK but men can also develop the disease. It is often treated more successfully in its early stages, so knowing what to look for is crucial to improving survival rates.

So what can you do to raise awareness about this cancer, how to prevent it and how to treat it?

When is Breast Cancer Awareness Month?

Breast Cancer Awareness Month lasts for the entirety of October.

The third Friday in October each year (this year the 18th) is also National Mammography Day, according to the US-based Breast Cancer Assistance Fund.

Mammograms, non-invasive X-rays to detect cancers in breast tissue, are encouraged to help spot potential tumours.

If you have a biopsy that shows that you have breast cancer, you might have more tests to work out where and how big the cancer is. This is called staging the cancer.

According to the NHS, the recommended age for breast screening in the UK is between 50 and 70 – although those with a family history are likely to be called in for check-ups years earlier.

In addition it is sensible to regularly feel for lumps around the chest and armpits. If you come across anything unusual, book an appointment with your GP.

What is the theme for Breast Cancer Awareness Month in 2024?

Each year, the Wear it Pink dress code is a continuing theme and charities such as Breast Cancer Now host fundraising events.

Fundraising packs and tips are available on its site for those planning their own events.

This year’s Breast Cancer Awareness Month theme is Thrive365.

A spokesman said: “The aim is to highlight the importance of not only surviving breast cancer but thriving every day of the year. The Thrive365 theme encourages year-round awareness, support and wellness for both patients and their loved ones.

“Surviving breast cancer is a significant achievement, but Thrive365 encourages patients to focus on thriving in their daily lives – mentally, physically and emotionally. This theme promotes holistic wellness, helping patients reclaim their health, strength and sense of self after treatment.”

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