
Almost three years after the launch of Affinity Photo 2, Canva has launched Affinity Studio, which is available to download now. Affinity CEO, Ash Hewson, is calling the new design suite – not just photo editing software – “A fully reimagined professional design app that unites photo editing, vector design, and layout tools in one powerful platform.” And what’s more, it’s “completely free”. I certainly didn't see that one coming!
Affinity looks set to take a leaf out of Canva’s book by implementing a free model. And it really is free. As Hewson told the crowd live from Australia at the Canva Keynote speech: "We're proud to announce that the all-new Affinity is entirely free, forever, for everyone (...) This isn’t a stunt; it is a statement. A commitment to your creative freedom." He continued: “Affinity is free forever because creatives deserve better.”