Campaigners are calling for changes to certain bread products and calling for manufacturers, supermarkets and officials to take action.
'The Real Bread Campaign' ' is against 'half and half' loaves and first wrote to the CEOs of five bread companies in June 2022, saying it pointed out the apparent discrepancy between their naming and marketing of products they manufactured using less than 100% wholemeal flour, and Section 6 of the Bread and Flour Regulations 1998.
The campaigners claims Iceland has removed its own-brand ‘50% white and wholemeal’ loaf after a complaint was made by the lobby group to a trading standards, the Mirror reports.. Branded half and half loaves are still available to buy on the Iceland website.
