People really begin noticing inflation when it shows up in things that they regularly buy. That’s why gasoline and milk get so much attention. Add bread to a growing list of basics that are rising in price and crushing consumer sentiment.
Amid the highest U.S. inflation in four decades, bread prices have soared this year, pushing more premium options to an unheard-of $10 a loaf and beyond.
“It’s kind of like a punch in the nose,” said Mark Cohen, director of retail studies at Columbia University. These are prices “nobody has seen before” and have the same impact as gasoline hitting $5 a gallon, he said.
