
A bar near Sao Paulo’s bustling Paulista Avenue experienced an unusual Friday night recently: not a single cocktail was ordered. Instead, patrons opted exclusively for beer, wine, or draft beer, a stark departure from the norm in one of the city’s most popular tourist spots.
Edilson Trindade, who has managed the establishment since 2018, revealed that his bar typically sells around 80 caipirinhas – Brazil’s iconic cocktail of cachaça, lime, sugar, and ice – each evening. Last week, however, sales plummeted to zero for all cocktails.