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Brazilian Social Media Landscape Shifts After X Shutdown

An ad by Valor media shows a photo of Elon Musk at a shopping center in Brasilia, Brazil, Monday, Sept. 2, 2024. The sign reads in Portuguese: "Musk creates profile on X against Moraes to leak confide

RIO DE JANEIRO (AP) — Last week, billionaire Elon Musk's social media platform X was banned nationwide in Brazil following a clash with a Supreme Court justice. Users were prohibited from accessing X, and a $9,000 daily fine was imposed for using a virtual private network (VPN) to circumvent the suspension. In response, many X users in Brazil began migrating to alternative platforms, with Threads and Bluesky emerging as popular choices.

Threads, launched by Meta in response to Musk's acquisition of Twitter, quickly gained traction among former X users. Meanwhile, Bluesky, a platform developed by former Twitter CEO Jack Dorsey, saw a significant influx of users, particularly from Brazil. The platform's user base grew by 2.6 million, with 85% of new users coming from Brazil.

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