Wearing a blue shirt with the sleeves rolled up, President Luiz Inacio Lula da Silva smiles as he gushes on his love of Brazilian music, and then segues into a barstool-style dissertation on football.
But for all Lula's working-class roots and folksy appeal, the veteran leftist's live sessions on social media just can't seem to match those of the overpowering, base-mobilizing digital phenomenon that is his predecessor, far-right ex-army captain Jair Bolsonaro.
