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The Independent UK
The Independent UK
World
Eleonore Hughes

Brazil is in fashion. But Brazilcore is not for amateurs

Brazil Bruno Mars Rocinha
A tourist wearing a jersey in Brazilian colors poses for a photo at the Rocinha favela in Rio de Janeiro, on Sept. 2, 2026. (AP Photo/Silvia Izquierdo) - (Copyright 2026 The Associated Press. All rights reserved)

Brazil is enjoying a moment.

The country is seeing a surge in global popularity, with celebrities and unprecedented numbers of tourists wearing green, yellow and blue arriving across the country. The nation's cultural footprint, extending from Oscar-nominated films to funk music, is capturing international attention, with major fashion brands and online influencers capitalising on the momentum.

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