Over 90% of women wear the wrong sized sports bra, according to Adidas, whose new collection features 43 styles in different sizes that provide the support women need to perform.
Adidas partnered with the University of Portsmouth's Research Group in Breast Health, which discovered that if breasts are not properly supported during running they experience the same G force as an F1 driver and could undergo potentially damaging skin stretch. Meanwhile, unsupported breasts can move up to 19cm during star jumps and 46% of schoolgirls surveyed reported their breasts affected participation in sports.
