When Richard Branson was preparing to embark on one of his many highly dangerous ballooning exploits, he accidentally stumbled into a broadcast truck close to the launch site. He quickly realised that the ITN reporter inside was putting the finishing touches to his TV obituary. Not the most reassuring send-off.
Now Britain’s most famous and enduring entrepreneur has been given a generous platform to put his own spin on his legacy - while still very much alive - more than half a century after his business career began with the launch of Student magazine in 1968.
