Major companies including huge names like Nike and Apple are cutting ties with Russia due to the invasion of Ukraine.
Measures include closing stores in Russia and no longer shipping products to the country, which is subject to a string of sanctions from the west.
Tech and banking companies have joined in putting their own sanctions on Russia, as has Swedish chain Ikea, which has - for now - shut branches in Russia.
Read more : What a no-fly zone is, why Ukraine wants one, why it hasn't happened
TikTok and Netflix are among the latest to put pressure on, but there are major companies, including McDonald's, Coca Cola and PepsiCo, criticised for not taking action.
Below are some of the major companies to have taken action on Russia.
PayPal
The online payment company shut down its services in Russia on Saturday March 5, after coming under criticism for previously only blocking new Russian accounts.
"Under the current circumstances, we are suspending PayPal services in Russia," President and Chief Executive Dan Schulman said, adding that Paypal "stands with the international community in condemning Russia's violent military aggression in Ukraine."
Withdrawals will be supported for a "limited time".
On Friday, PayPal said it has helped raised more than $150m in relief funds for Ukraine.
Mastercard
On Saturday March 5, Mastercard said cards issued by Russian banks will no longer be supported by its network and any card issued outside the country will not work at Russian stores or ATMs.
“We don’t take this decision lightly,” Mastercard said in a statement, adding that it made the move after discussions with customers, partners and governments.
Visa
Visa said it is working with clients and partners in Russia to cease all Visa transactions over the coming days.
“We are compelled to act following Russia’s unprovoked invasion of Ukraine, and the unacceptable events that we have witnessed,” Visa chairman and chief executive officer Al Kelly said in a statement.
Samsung
The biggest supplier of smartphones to Russia, Samsung, is suspending shipments to the country, citing "geopolitical developments".
It is not clear if Samsung stores in Russia will close, the BBC reports, but the Korean tech company will "continue to actively monitor the complex situation to determine its next steps".
Apple
Product sales in Russia have been paused by Apple in light of the Russian invasion of Ukraine.
Apple says it stands with those "suffering as a result of violence".
Restrictions have been placed on Apple Pay and Apple Maps.
Dell
Sales of Dell products have been halted in Russia, in response to the Russian invasion of Ukraine, The Wall Street Journal reports.
British Gas
Centrica, which owns British gas, has ended its gas supply agreement with Russia's Gazprom.
London-listed Centrica said it currently has a medium-term contract with Gazprom Marketing and Trading, the Russian energy giant’s UK entity, through which gas can be sourced from the open market.
The firm highlighted that this supply contract is not affected by current sanctions imposed by the UK government but has still launched talks to quit the deal.
Chris O’Shea, chief executive officer of Centrica, said: “We are shocked by the events unfolding in Ukraine and the needless loss of lives.
“We intend to exit our gas supply agreements with Russian counterparts, principally Gazprom, as a matter of urgency.
“We are working through the details of how best to do this. Additionally we will ensure we are compliant with all relevant sanctions.”
BP
BP said it would divest its 25 billion dollar stake in Russian-owned oil company Rosneft, where it owned a 20% shareholding and held two board seats.
Shell
Shell announced plans to sell its stake in all joint ventures with Russian partner Gazprom, calling Russia’s invasion of the country “senseless” and a threat to European security
Tik Tok
Videos can no longer be posted to TikTok from users in Russia. The decision followed Vladimir Putin's decision to try and silence media outlets and individuals who do not stick to the Kremlin's interpretation of the war in Ukraine (which it insists is not a war and threatens to lock up anybody who calls the invasion a war).
“In light of Russia’s new ‘fake news’ law, we have no choice but to suspend livestreaming and new content to our video service while we review the safety implications of this law,” TikTok said in a statement on Twitter.
“Our in-app messaging service will not be affected.”
Spotify
The streaming service has closed its Russian office and removed content from Russian state-backed organisations including Sputnik and RT.
Airbnb
The holiday-letting site has suspended operations in Russia and Belarus, where 90,000 properties were on the site.
Airbnb is waiving fees on bookings in Ukraine, to help those who have fled homes.
M&S
M&S has stopped supplying stores run under a franchise system in Russia.
A statement said: “Given the unfolding humanitarian crisis following the invasion of Ukraine, M&S has suspended shipments to our Turkish franchisee’s Russian business.
"We are doing everything we can to support the people of Ukraine and in response to the growing refugee crisis, we are building on our existing support for UNICEF UK’s Ukraine appeal with a £1.5m package to support the UN Refugee Agency (UNHCR) and UNICEF to help children and families in need."
M&S has more than 40 franchise-run stores in Russia, with the majority of these based in Moscow.
Ikea
The Swedish furnisher has paused retail operation in Russia, closing 14 stores in the country, and will cease exports and imports in and out of Russia and Belarus.
"The devastating war in Ukraine is a human tragedy, and our deepest empathy and concerns are with the millions of people impacted," the company said in a statement.
"The immediate actions of Inter IKEA Group and Ingka Group have been to support the personal safety and security of IKEA co-workers and their families, and we will continue to do so."
H&M
150 H&M stores across Russia are closed and the retailer's Russian English-language website has been taken offline.
Volvo
Shipments of vehicles to Russia have been suspended by Volvo.
It says: "Volvo Cars will not deliver any cars to the Russian market until further notice".
AB Volvo has a plant around 100 miles from Moscow, where it employs 700 workers.
Jaguar Landrover
Vehicle manufacturer Jaguar Land Rover (JLR) has suspended sales to Russia following the invasion of Ukraine.
The firm announced that it made the decision due to the “wellbeing” of its workforce and those “within our extended network”.
Nike
Nike has 'paused operations in Russia', Reuters reported.
Nike said: "Given the rapidly evolving situation, and the increasing challenges of operating our business, Nike will be pausing operations in Russia."
Asos
Fashion retailer Asos is no longer shipping to Russia or processing Russian orders on its website.
An Asos spokeswoman said: “ASOS’ priority is the safety of its colleagues and partners in Ukraine and Russia. Immediately following the invasion, ASOS suspended sales in Ukraine as it became impossible to serve customers there.
"Against the backdrop of the continuing war, ASOS has decided that it is neither practical nor right to continue to trade in Russia, and has, therefore, today suspended sales there. Our thoughts are with the people of Ukraine and all those affected in the region."
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