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Cycling Weekly
Cycling Weekly
Sport
Andy Carr

Brands built on marketing ‘will just evaporate’: Industry experts weigh in on what US tariffs mean for the bike industry, and, the cost of your next machine

President Trump holds up document outlining tariffs announced in the Rose Garden of the Whitehouse.

It is no secret that the world’s bicycle industry runs on skills and products developed in the factories of China and Taiwan, two countries faced with heavy new US trade tariffs as of 5 April.

All countries faced a 10% baseline tariff, an import tax payable on all goods shipped into the U.S., but China and Taiwan – already subject to heavy tariffs set by Trump’s administration during his first term - are set to pay 34% and 32% respectively in additional import taxes. That brings the total tariff for goods imported to the U.S. from China to 54%. China has already clapped back, with heavy new tariffs of their own, and the fluid situation is changing daily.

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