Remember when brands used to be so protective of their mascots. These days, some have become more laidback parents. Callous some might even say.
Pillsbury apparently once rejected a pitch for an animated ad that saw its Doughboy get trapped in an oven. But a recent darkly comic campaign for Kraft Heinz's Jet-Puffed marshmallows is a perfect example of how some brands no longer have any qualms about showing their mascots getting cooked or consumed, and even masochistically enjoying the experience.
