Minister for Local Self-Governments M.B. Rajesh has urged the Centre to “adopt a holistic approach” and drop its demand that branding logos should be affixed on houses built under government schemes.
In a letter to Union Minister for Housing and Urban Affairs Hardeep Singh Puri, Mr. Rajesh expressed concern over the Central government’s stand that non-compliance could affect further funding. Affixing branding logos on the houses could “inadvertently compromise the dignity and self-respect” of the beneficiaries, he said.
“We believe that a safe living space is a basic right and that the State’s duty is to ensure it, not present it as a gift,” he observed. Kerala has been executing the Pradhan Mantri Awas Yojana (PMAY) in coordination with the State-sponsored initiative, LIFE Mission. Under PMAY (Urban) and PMAY (Gramin), each beneficiary receives an additional State share of 62.5% and 82% respectively.
