Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Business
Julie Canet

Brand Wimbledon serves a masterclass in building long-term global identity

Wimbledon Tennis All England Club Jannick Sinner Pantone

Earlier this July, the manicured lawns of the All England Lawn Tennis & Croquet Club (AELTC), also known as the All England Club, came alive with a ritual as quintessentially British as strawberries, Pimm’s, and polite conversation on the weather.

Wimbledon has become far more than just a tennis tournament: founded in 1868, the All England Club has since cultivated the competition into the crown jewel of the Grand Slams, and a global symbol of British class and tradition.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
A hospital worker’s $15.99 Goodwill find was identified as a Le Pho painting worth up to $80,000
An occupational therapist found a painting for $15.99 at Goodwill while shopping to relieve stress. Notably, the piece was valued significantly higher during an appraisal on Antiques Roadshow. Fine-art expert Betty Krulik identified it as a work by Vietnamese artist Le Pho. The appraisal revealed that similar artworks could sell…
The Times of India
The Times of India
Stark warning – does new footage in Avengers: Endgame reveal the truth about Doctor Doom?
Warning: contains spoilers The four short scenes added to the new version has made the film the highest-grossing of all time – but the only people really enjoying this are the Disney accountants
The Guardian - UK
The Guardian - UK
Students from military families are often misunderstood in US public schools – a retired military officer and behavioral health expert explains what schools can do
Over 1.4 million children had a parent or caregiver who served in the U.S. armed forces in 2024.
The Conversation
The Conversation
Leave the Greenland sharks alone
A bounty on 1,000 fish hearts is as barbaric as it sounds
Salon
Salon
63 Celebrity Lookalikes Who Look Like They Were Separated At Birth
If you have ever mistaken Amy Adams for Isla Fisher, you are not alone, bad with names, or imagining things. We’ve all been there. Even Jeffrey Dean Morgan gets approached in airports and grocery stores by fans who mistake him for Javier Bardem and immediately start speaking Spanish. Celebrity doppelgängers…
Bored Panda
Bored Panda
Why Does Deli Meat Get Slimy Even Before the Expiration Date?
You open the refrigerator, reach for the deli meat, and notice something feels different. The slices are slippery, sticky, or coated with a thin film, even though the package date says you still have several days left to use them. It is an easy situation to second-guess because deli meat…
Grocery Coupon Guide
Grocery Coupon Guide
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play