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The Canberra Times
The Canberra Times

Brand plans: the local merch Canberrans are proud to advertise

Canberra Coca Cola Hard Rock Cafe Capital Capital Brewing
Capital Brewing bartenders Emily Brown and Grace Aboud in brewery branded merchandise. Picture by Keegan Carroll

It used to be a Hard Rock Cafe or Coca Cola T-shirt that showed a fashionable connection between a customer and brand.

These days it's as likely to be a local brewery or even the smallest of suburban cafes displaying their brand on the walking billboards of their customers.

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