After launching a new logo for promoting the brand value of Mysuru, the district administration of Mysuru and the Tourism Department will be organising Brand Mysuru Fest in January next year. This is the first such event organised to promote and enhance the brand identify of Mysuru, which has the distinction of being one of the country’s preferred tourist destinations.
At a preliminary meeting held to discuss about organising the fest, here on Tuesday, Minister in-charge of Mysuru district H.C. Mahadevappa, who presided over the meeting at Jaladarshini, said all stakeholders have to join hands with the State government to strengthen the brand of Mysuru globally and also to promote the distinctiveness of the city. The fest will be held on January 26, 27 and 28 at the Open Air Theatre on Manasagangotri campus here.
Mysuru is globally renowned for Dasara festivities and also for its tourist destinations, besides certain products that are unique and enjoy a brand value. However, there is a need to boost the brand identity even more effectually. Mysuru’s heritage, art and culture, tourism and other merits it enjoys need to be promoted with greater emphasis, he said.
