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The Guardian - UK
The Guardian - UK
Emma Sheppard

Brand building: three entrepreneurs on how they perfected their wares

young woman labeling pots in a plant nursery
For independent retailers, the mission to remain visible has never been more prevalent in an age of digital shopping. Photograph: Victor Bordera/Stocksy United

The renaissance of independent retailers and brands has provided rich pickings for shops and producers that want to connect and do business with each other. Here are the stories of some that have teamed up via Ankorstore, an online platform designed as a B2B marketplace.

‘It opens up a whole new world’
Sophie McEwan started her retail business Quince & Cook online in 2014. But she and husband Neil kept the dream of turning it into a physical store alive. Finally, after years of saving and a six-month delay caused by Covid, they opened the doors to their first shop in October 2020 in Perth, Scotland. “We’ve been working our socks off ever since but it’s been going really well. Our local community has been incredibly supportive, coming in and keeping us going,” says Sophie.

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