If going viral is the metric we live or die by, Cruz Beckham is currently living his #bestlife. This week, images of the 17-year-old in his tighty whities on the cover of i-D have been trending on every platform that counts.
The shoot for the magazine’s Out Of Body issue features the teenager in various stages of undress with pink hair and a pair of silver grillz (the z is important). The crotch-grabbing and hyper-sexualised styling have sparked conversations about the double standards around the objectification of boys and girls. For their part, Cruz and i-D say the Steven Klein shoot was in homage to a similar one done with a boxer short-clad David Beckham for Arena HOMME+ some twenty years earlier.
