Brad Pitt’s new vegan skincare business has found a home with leading luxury beauty destination retailer Bluemercury.
The May 30 announcement pairs Le Domaine, Pitt’s luxury skincare company co-founded with Château de Beaucastel Vineyard wine steward Famille Perrin, with Bluemercury a retailer owned by Macy’s, the department store chain.
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According to Bluemercury, Pitts’ Le Domaine line of wine-inspired vegan, gender-neutral skincare line lands on Bluemercury’s web platform and at 21 of the chain’s 178 U.S. outlets.
Pitt’s partnership with the family-controlled Le Domaine vineyard dates back a decade, when he visited Provence, France where the winery is located, deep in the heart of the Rhone Valley.
“In 2012, (Pitt) began exploring the treasures of the vineyard,” the Le Domaine website stated. “He worked with the Perrin family to restore Miraval, cultivating the estate’s grapevines and building a strong friendship along the way.”
“Spurred by the same desire to preserve its ecosystem and safeguard its riches for future generations, Le Domaine and its distinctive approach to skincare was a natural step for them to take together.”
The winery seems fairly secure in its own right, noting on the company’s website that “Yes, we’re building Le Domaine with Brad Pitt, (but) no, we’re not another celebrity beauty brand.”
Launched in September 2022, the skin care company’s line of genderless anti-aging creams, cleansing emulsions, and “nourished skin creams” were developed at Le Domaine’s vineyards using antioxidants forged from the winery’s Grenache, Syrah, and Mourvedre grapes, along with selected plant extracts.
Le Domaine’s products, with prices ranging from $80 to $385, have already been immersed into Bluemercury’s “The Cache”, the retailer’s curated collection of “hot brands.”
“We are very proud to be selected by Bluemercury, well known to be the source for coveted, undiscovered, cutting-edge beauty brands," says Pierre Perrin, general manager at Le Domaine. "We share common values and the highest standards in terms of efficacy, quality, and naturalness.”
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