Small rival Beau D., founded by Brandon Palas in 2020, has filed a fierce trademark infringement complaint against Brad Pitt's skincare and wellness company Beau Domaine, alleging that Pitt's 62-year-old icon intentionally copied the brand's name, logo, typography, design aesthetic, and web presence.
According to the legal complaint, Pitt's company initially launched under the name Le Domaine in 2022 in collaboration with the Perrin family – his longtime partners who work with him at Château Miraval – before allegedly changing it to Beau Domaine in 2024, a name that was determined to be too similar to Beau D.'s protected mark.
